Getting new customers is a challenge for every business. Especially if you or your product are not well known. Getting the attention of an audience is hard enough —  getting them to buy what you have to offer is even harder. But you can learn from countless other brands that have spent millions of dollars researching how to enter a market for the first time. The answer is the free sample. I’m going to show you how to get the most return for this investment because we all know,[tweetable alt=””] free cost money.[/tweetable]

You may be thinking, “[tweetable alt=”Free samples cost money to give out, but they cost just as much depreciating on your shelf.”]Free samples cost a lot to give out” and that’s true, but having a ton of product sitting on your shelf cost a lot as well. Worse, the longer it sits there the less valuable it becomes over time.[/tweetable] The key is finding the right way to give the free sample. Here are two common tactics that have a huge payoff:

1. Give the sample to an influencer. These people are vocal and have an audience. They are likely to help spread the word. The risk is that if your product sucks, they will spread the word.

2. [tweetable alt=””]Give your product as a free gift with the purchase of a known value.[/tweetable] For example, if you have customers for one product and want to increase sales of another product, give the free sample along with it. This will help increase the value of the known product while introducing the new product to your loyal consumer.

There are countless other strategies for maximizing the free sample but these are two that are easy to implement. If you have questions on how your product or service can utilize this strategy feel free to leave a comment below or contact us at salessolved.com and I’ll be happy to help.