The Vault

August 18, 2015

My best explanation for how to grow your business on Twitter.

The following is a response I gave to a CEO that asked me a question on how to grow their audience on Twitter. I am going […]
May 5, 2015

The Profit Power of Free

Getting new customers is a challenge for every business. Especially if you or your product are not well known. Getting the attention of an audience is […]
April 16, 2015

Finding the Business and Marketing Plans that work best for you.

I’ve been in business development and marketing long enough to know that most entrepreneurs think creating a business and/or marketing plan sucks. Finding time to start […]
March 18, 2013

Monday Movie and Business: Nacho Libre on Building a Strong Team

“Don’t you see? Your skills plus my skills in the ring, tag team.” Having a strong or even adequate partner can be the difference between success and […]
March 11, 2013

Monday Movie and Business: Joe Dirt on Branding

“I don’t listen to that crap! I’m a rocker, dude through and through. Here’s my favorite bands: AC/DC, Van Halen, not Van Hagar, Skynyrd, Def Lep. “ […]
November 20, 2012

The Difference Between Doing Your Work and Doing Your Job

Over the past 10 years of running our marketing communications firm, I have helped thousands of business owners who have the passion, drive and skill to […]
August 24, 2012

Creating Great.

Greatness is a path and a commitment, not a switch you can just flip on. I’m a firm believer that everyone can be great because greatness […]
April 3, 2012

Truly Measuring Social Media Marketing Success

Followers, Fans, Likes, Views, Pins, and Connections — there are many different ways to see how people view what you create, but is there a way […]
March 28, 2012

What do you do when circumstance makes your perfectly good campaign suddenly distasteful?

Disclaimer: I am writing this article from a marketing perspective, not to take advantage of traffic being driven to a certain shooting that took place in […]
February 3, 2012

Serving or Selling. Marketing is useless if you can’t close the deal.

If you want to close more sales, you need to ask yourself these questions: How do you approach selling? Is it something you dread or something you […]